Local News
A new beer partnership between Three Heads Brewing and House of Guitars is released
Rochester, New York – In honor of the House of Guitars’ 60th anniversary, Three Heads Brewing and the renowned music store are collaborating on a new beer.
The artwork on the Blue Nose Guitarman Blueberry Belgian Waffle Cream Ale honors the House of Guitars’ holiday ads for “Armand the Blue Nose Guitarman.”
Combining the Belgian ancestry of the Schaubroeck family with a regional cream ale beer style, it is referred to as “a celebration in a glass.”
On Friday, November 15, Three Heads Brewing on Atlantic Avenue will host a celebration to formally unveil the beer.
In addition to music by Wajah and the Free People and JunkyardFieldtrip, there will be a montage of previously available clips, claymation, and old House of Guitars advertisements.
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