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$1 million campaign to educate New Yorkers on COVID treatment options



Syracuse, New York — On Tuesday, New York Governor Kathy Hochul launched a new public awareness campaign on treatment options for people who test positive for COVID and have symptoms.

In order to encourage New Yorkers to test early for COVID and treat it as soon as possible if they test positive, the $1 million awareness campaign will run in English and Spanish across TV, radio, and digital media.

The media rollout further cements the administration’s commitment to educate residents on COVID treatments and how to help protect themselves from becoming seriously ill.

“We continue to build on our ongoing efforts to protect New Yorkers as we navigate the pandemic,” said Gov. Hochul. “Treatment is a critical tool to reduce COVID symptoms and prevent serious illness, and this new public awareness campaign equips New Yorkers with the facts about treatment options that are available.”

The multiplatform ads encourage New Yorkers who test positive for COVID and are experiencing symptoms to talk to their health care provider about their treatment options.

The ads will run through August 2022.